This system aims to introduce numerous statistical designs and methodology Employed in advertising investigation. Special emphasis is going to be placed on marketing analytics and statistical procedures for promoting selection earning such as marketplace segmentation, marketplace reaction versions, purchaser preference Assessment, conjoint Investigation and extracting insights from text data.

It is actually widely identified that Studies, Optimization approaches and Laptop or computer Science kind the 3 pillars for contemporary Data Science. This programme is meant to provide a well balanced cure on these a few pillars, by having an goal of grooming long run data analysts.

Consult with sights on anticipated improvements in volume of company/output, quantity of individuals engaged and costs for the coming quarter as in comparison with The present quarter.

The corporate’s consistently revised figures propose that Instagram’s advert get to in Hong Kong was akin to forty nine.four % of the whole populace At the beginning of your 12 months.

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Even so, since LinkedIn’s advertisement viewers figures are determined by total registered customers as an alternative to month-to-month Lively consumers, it’s unclear whether or not these developments may possibly reflect improvements in Lively LinkedIn use as well.

     The Digest is a comprehensive and convenient selection of official statistics. It includes some 310 statistical tables on a wide array of topics, which includes:

Observe that ByteDance lets marketers to target TikTok adverts to people aged 13 and previously mentioned by way of its advertising tools, but these equipment only exhibit audience data for users aged eighteen and over.

Hong Kong is taking the flexibleness options for periodicity and timeliness. The indices are disseminated over a quarterly foundation inside of three months of the tip with the reference quarter.

This training course will even survey some the latest developments in picked areas like NoSQL databases and SQL-based major data here administration programs for relational (structured) data.

Equipment Mastering is a quick escalating industry in computer science and deep Finding out could be the leading edge technological know-how that permits equipment to discover from large-scale and complicated datasets. Ethical implications of deep Mastering and its applications will be included and the study course will target how deep neural networks are placed on fix a wide array of troubles in areas for instance purely natural language processing, and image processing.

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The business’s commonly revised viewers figures recommend that Facebook Messenger’s advert reach in Hong Kong was akin to 26.0 % of the overall population Initially of the year.

Commencing in September, the curriculum is composed of seventy two credits of programs. Programs with 6 credits are provided in the 1st and 2nd semesters though programs with 3 credits are Generally provided in the summertime semester. If a university student selects a course whose contents are similar to a training course (or programs) which he/she has taken in his/her preceding review, the Department may not approve the choice in concern.